{"id":10943,"date":"2026-10-21T13:23:07","date_gmt":"2026-10-21T11:23:07","guid":{"rendered":"https:\/\/frosamariavivar.org\/brain-alliance\/"},"modified":"2026-11-03T09:54:40","modified_gmt":"2026-11-03T08:54:40","slug":"brain-alliance","status":"publish","type":"page","link":"https:\/\/frosamariavivar.org\/en\/brain-alliance\/","title":{"rendered":"Brain Alliance"},"content":{"rendered":"\t\t
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FRMV Brain Alliance: companies that protect cognitive capital\n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\tThe alliance of companies that care for the cognitive health of their teams and fund research to cure Alzheimer's.\n

Let talent not expire.\n<\/span>\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tLet's talk about collaboration<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Talent also depends on cognitive health\n<\/h2>\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\tFRMV promotes cognitive health in organizations and funds research projects aimed at curing Alzheimer's. Memory, judgment, and the experience of people are part of a company's cognitive capital. Without them, it is difficult to sustain talent and competitiveness.\n<\/span>\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\tOver 90% of the value of S&P 500 companies corresponds to intangible assets (Ocean Tomo, 2025). Part of that value lies in the people who make decisions, remember processes, and pass on knowledge to the team.<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\tThe brain changes associated with Alzheimer's can appear up to 20 years before the first symptoms, when many people are still in the midst of their working lives. Up to 45% of dementia cases could be prevented or delayed by addressing 14 modifiable risk factors (The Lancet Commission, 2024).<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\tFRMV Brain Alliance proposes acting on two fronts: bringing cognitive health closer to teams and funding scientific research to cure Alzheimer's.<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n<\/div>\n
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A social commitment that can be measured<\/h3>\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\tFRMV Brain Alliance brings together companies that collaborate on an ongoing basis with the Fundaci\u00f3n Rosa Mar\u00eda Vivar. Cognitive health contributes to the sustainability report through actions with indicators, aligned with SDG 3 (Good Health and Well-being) and SDG 4 (Quality Education).\n<\/span>\t\t\t\t<\/div>\n\t\t
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Well-being and prevention<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
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Training in habits that protect cognitive health. Indicator: people trained.\n<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Senior talent\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
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Professional longevity and retention of experienced profiles.\n<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Organizational memory\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
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Transmission of critical knowledge between generations within the company.\n<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Research with a purpose\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
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Contribution to an identifiable scientific project, with tracking of its milestones and a donation certificate.\n<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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HOW WE OPERATE<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Caring for teams and
funding research<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Cognitive Health Program\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\tAudiovisual capsules explaining how the brain works, how to care for it, and how to prevent its decline. They are presented by Dr. Marta Portero and are backed by the scientific endorsement of the UAB and the Institut de Neuroci\u00e8ncies. Each person accesses them individually through the Foundation's digital campus.\n<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Global Call\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\tA national call for proposals endowed with \u20ac160,000 to fund preclinical research aimed at new pharmacological strategies against Alzheimer's. An independent scientific committee evaluates the projects, and the Foundation tracks their milestones.\n<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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More than 90% of every euro reaches the laboratory<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\tEach company knows the project or research line it contributes to. It also knows how progress is tracked: through milestones and information on the use of resources. The Foundation provides progress reports that can be incorporated into the company's sustainability report.<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Three levels of commitment, one seal<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\tEach level includes everything in the previous one. Before formalizing the agreement, the Foundation defines with each company the access, visibility, and monitoring involved.\n<\/span>\t\t\t\t<\/div>\n\t\t
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Allied Company<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\tFRMV Brain Alliance seal, access to the Cognitive Health Capsules, and an annual meeting with the Foundation's management.\n<\/span>\t\t\t\t<\/div>\n\t\t
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From \u20ac4,000 per year\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
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Net cost after tax deduction: \u20ac2,400.\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Committed Company\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\tCapsules for the entire organization, an impact report, quarterly follow-up with management, and advance information on the progress of the Global Call.\n<\/span>\t\t\t\t<\/div>\n\t\t
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From \u20ac10,000 per year.\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
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Net cost after tax deduction: \u20ac6,000.<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Driving Company<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\tAnnual meeting with the Foundation's chairwoman, visibility in FRMV's communications, invitation to the Annual Conference, and presentation as a best-practice case at the Foundation's business events.\n<\/span>\t\t\t\t<\/div>\n\t\t
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From \u20ac4,000 per year\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
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Net cost after tax deduction: \u20ac15,000.<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Tax advantages of Law
49\/2002 on patronage\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\tCompanies can deduct 40% of their contribution from their Corporate Tax bill. The percentage rises to 50% if they have donated to the Foundation in the two previous fiscal years. The deduction is capped at 15% of the taxable base, and any excess can be applied over the following 10 years. The Foundation issues the donation certificate.<\/span>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\tFigures based on the regulations in force in 2026. Each company should confirm them with its tax advisor.\n<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
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From commitment to action<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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1. We talk<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\tWe learn about the company's priorities and define the type of collaboration.\n<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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2. We formalize the agreement<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\tWe set the contribution, access to the program, and the conditions for using the seal.\n<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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3. We activate the alliance<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\tThe Foundation delivers the agreed resources and coordinates the company's onboarding.\n<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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4. We follow up<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\tWe share information about the activity, the research funded, and the next steps.\n<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The next step is \na conversation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\tIf your company wants to incorporate cognitive health into its CSR strategy and fund Alzheimer's research, let's talk about how to do it.<\/span>\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tLet's talk about collaboration<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tLearn about the Fundaci\u00f3n Rosa Mar\u00eda Vivar<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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FRMV Brain Alliance: companies that protect cognitive capital The alliance of companies that care for the cognitive health of their teams and fund research to cure Alzheimer’s. Let talent not expire. Let’s talk about collaboration Talent also depends on cognitive health FRMV promotes cognitive health in organizations and funds research projects aimed at curing Alzheimer’s. […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","footnotes":""},"class_list":["post-10943","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nBrain Alliance - Fundaci\u00f3n Rosa Mar\u00eda Vivar<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/frosamariavivar.org\/en\/brain-alliance\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brain Alliance - Fundaci\u00f3n Rosa Mar\u00eda Vivar\" \/>\n<meta property=\"og:description\" content=\"FRMV Brain Alliance: companies that protect cognitive capital The alliance of companies that care for the cognitive health of their teams and fund research to cure Alzheimer’s. Let talent not expire. Let’s talk about collaboration Talent also depends on cognitive health FRMV promotes cognitive health in organizations and funds research projects aimed at curing Alzheimer’s. 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