{"id":8916,"date":"2026-06-23T16:22:39","date_gmt":"2026-06-23T14:22:39","guid":{"rendered":"https:\/\/frosamariavivar.org\/empresa-i-talent\/"},"modified":"2026-07-29T18:31:09","modified_gmt":"2026-07-29T16:31:09","slug":"empresa-i-talent","status":"publish","type":"page","link":"https:\/\/frosamariavivar.org\/ca\/empresa-i-talent\/","title":{"rendered":"Empresa i talent"},"content":{"rendered":"\t\t
\n\t\t\t\t
\n\t\t
\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Empresa i talent<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\tEl talent no desapareix nom\u00e9s quan una persona deixa una organitzaci\u00f3. Tamb\u00e9 es perd quan la salut cognitiva es deteriora i, amb ella, es debiliten la mem\u00f2ria, el criteri, la innovaci\u00f3, el lideratge i l\u2019experi\u00e8ncia acumulada.<\/span>\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tCol\u00b7laborar com a empresa<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tCon\u00e8ixer programes<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t
\n \t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Que el talent
no caduqui<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t\tParlar de salut cognitiva \u00e9s parlar de mem\u00f2ria, atenci\u00f3, llenguatge, orientaci\u00f3, capacitat de decisi\u00f3 i adaptaci\u00f3. No \u00e9s un concepte abstracte: \u00e9s present en la vida di\u00e0ria, a la feina, a la fam\u00edlia i en la manera com participem en la societat.<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t\tParlar de salut cognitiva \u00e9s parlar de mem\u00f2ria, atenci\u00f3, llenguatge, orientaci\u00f3, capacitat de decisi\u00f3 i adaptaci\u00f3. No \u00e9s un concepte abstracte: \u00e9s present en la vida di\u00e0ria, a la feina, a la fam\u00edlia i en la manera com participem en la societat.<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n<\/div>\n
\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Capital hum\u00e0 cognitiu<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\tL\u2019experi\u00e8ncia, la mem\u00f2ria organitzativa, el criteri professional i la capacitat d\u2019aprendre s\u00f3n actius invisibles que sostenen la continu\u00eftat de qualsevol organitzaci\u00f3.<\/span>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\tQuan parlem de salut cognitiva a l\u2019empresa, no parlem de productivitat freda. Parlem de protegir all\u00f2 que permet a les persones continuar aportant valor, autonomia i sentit durant m\u00e9s temps.<\/span>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Experi\u00e8ncia<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\tL\u2019experi\u00e8ncia acumulada d\u2019una persona \u00e9s coneixement viu. Perdre-la afecta equips, processos i decisions.<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Criteri<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\tEl criteri professional es construeix amb anys de pr\u00e0ctica, mem\u00f2ria i aprenentatge. Tenir-ne cura \u00e9s tenir cura de la qualitat de les decisions.<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Continu\u00eftat<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\tLa salut cognitiva tamb\u00e9 sost\u00e9 la transmissi\u00f3 de coneixement entre generacions i equips.<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t
\n
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Brain Economy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\tLa Brain Economy planteja una idea clara: el futur econ\u00f2mic i social dependr\u00e0 cada vegada m\u00e9s de la capacitat de protegir, desenvolupar i sostenir el potencial cognitiu de les persones.<\/span>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\tPer a la FRMV, aquest marc no substitueix la missi\u00f3 cient\u00edfica davant l\u2019Alzheimer. L\u2019amplia: permet explicar per qu\u00e8 invertir en salut cognitiva \u00e9s tamb\u00e9 invertir en futur, talent i resili\u00e8ncia social.<\/span>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n<\/div>\n
\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t
\n
\n\t\t
\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t

PROGRAMES<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Programes per a empreses<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t

Les empreses poden col\u00b7laborar amb la Fundaci\u00f3 Rosa Maria Vivar a trav\u00e9s d\u2019accions de sensibilitzaci\u00f3, campanyes \ninternes, programes de responsabilitat social, donacions a la recerca, patrocinis i aliances de llarg recorregut.<\/h2>\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t
\n\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Xerrades i sensibilitzaci\u00f3<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\tSessions per apropar la salut cognitiva a equips, comit\u00e8s de direcci\u00f3 i comunitats professionals.<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Campanyes internes<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\tActivacions per incorporar la salut cognitiva al calendari de benestar, talent, prevenci\u00f3 o responsabilitat social.<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Patrocini i recerca\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\tVies de col\u00b7laboraci\u00f3 per donar suport a projectes cient\u00edfics destinats a accelerar la cura de l\u2019Alzheimer.<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Aliances estrat\u00e8giques<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\tRelacions de llarg termini entre empresa, ci\u00e8ncia i societat per generar impacte amb continu\u00eftat i tra\u00e7abilitat.<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tVull col\u00b7laborar com a empresa<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tParlar amb la fundaci\u00f3<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n
\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Empresa i talent El talent no desapareix nom\u00e9s quan una persona deixa una organitzaci\u00f3. Tamb\u00e9 es perd quan la salut cognitiva es deteriora i, amb ella, es debiliten la mem\u00f2ria, el criteri, la innovaci\u00f3, el lideratge i l\u2019experi\u00e8ncia acumulada. Col\u00b7laborar com a empresa Con\u00e8ixer programes Que el talent no caduqui Parlar de salut cognitiva \u00e9s […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-8916","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nEmpresa i talent | Salut cognitiva, capital hum\u00e0 i recerca<\/title>\n<meta name=\"description\" content=\"La salut cognitiva tamb\u00e9 afecta el capital hum\u00e0. Descobriu com les empreses poden col\u00b7laborar amb la FRMV per impulsar la recerca i protegir talent, experi\u00e8ncia i futur.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/frosamariavivar.org\/ca\/empresa-i-talent\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Empresa i talent | Salut cognitiva, capital hum\u00e0 i recerca\" \/>\n<meta property=\"og:description\" content=\"La salut cognitiva tamb\u00e9 afecta el capital hum\u00e0. Descobriu com les empreses poden col\u00b7laborar amb la FRMV per impulsar la recerca i protegir talent, experi\u00e8ncia i futur.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/frosamariavivar.org\/ca\/empresa-i-talent\/\" \/>\n<meta property=\"og:site_name\" content=\"Fundaci\u00f3n Rosa Mar\u00eda Vivar\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-29T16:31:09+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/frosamariavivar.org\\\/ca\\\/empresa-i-talent\\\/\",\"url\":\"https:\\\/\\\/frosamariavivar.org\\\/ca\\\/empresa-i-talent\\\/\",\"name\":\"Empresa i talent | Salut cognitiva, capital hum\u00e0 i recerca\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/frosamariavivar.org\\\/ca\\\/#website\"},\"datePublished\":\"2026-06-23T14:22:39+00:00\",\"dateModified\":\"2026-07-29T16:31:09+00:00\",\"description\":\"La salut cognitiva tamb\u00e9 afecta el capital hum\u00e0. Descobriu com les empreses poden col\u00b7laborar amb la FRMV per impulsar la recerca i protegir talent, experi\u00e8ncia i futur.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/frosamariavivar.org\\\/ca\\\/empresa-i-talent\\\/#breadcrumb\"},\"inLanguage\":\"ca\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/frosamariavivar.org\\\/ca\\\/empresa-i-talent\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/frosamariavivar.org\\\/ca\\\/empresa-i-talent\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/frosamariavivar.org\\\/ca\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Empresa i talent\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/frosamariavivar.org\\\/ca\\\/#website\",\"url\":\"https:\\\/\\\/frosamariavivar.org\\\/ca\\\/\",\"name\":\"Fundaci\u00f3n Rosa Mar\u00eda Vivar\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/frosamariavivar.org\\\/ca\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/frosamariavivar.org\\\/ca\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ca\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/frosamariavivar.org\\\/ca\\\/#organization\",\"name\":\"Fundaci\u00f3n Rosa Mar\u00eda Vivar\",\"url\":\"https:\\\/\\\/frosamariavivar.org\\\/ca\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\\\/\\\/frosamariavivar.org\\\/ca\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/frosamariavivar.org\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/Logo-Azul.png\",\"contentUrl\":\"https:\\\/\\\/frosamariavivar.org\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/Logo-Azul.png\",\"width\":221,\"height\":90,\"caption\":\"Fundaci\u00f3n Rosa Mar\u00eda Vivar\"},\"image\":{\"@id\":\"https:\\\/\\\/frosamariavivar.org\\\/ca\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Empresa i talent | Salut cognitiva, capital hum\u00e0 i recerca","description":"La salut cognitiva tamb\u00e9 afecta el capital hum\u00e0. Descobriu com les empreses poden col\u00b7laborar amb la FRMV per impulsar la recerca i protegir talent, experi\u00e8ncia i futur.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/frosamariavivar.org\/ca\/empresa-i-talent\/","og_locale":"ca_ES","og_type":"article","og_title":"Empresa i talent | Salut cognitiva, capital hum\u00e0 i recerca","og_description":"La salut cognitiva tamb\u00e9 afecta el capital hum\u00e0. Descobriu com les empreses poden col\u00b7laborar amb la FRMV per impulsar la recerca i protegir talent, experi\u00e8ncia i futur.","og_url":"https:\/\/frosamariavivar.org\/ca\/empresa-i-talent\/","og_site_name":"Fundaci\u00f3n Rosa Mar\u00eda Vivar","article_modified_time":"2026-07-29T16:31:09+00:00","twitter_card":"summary_large_image","twitter_misc":{"Temps estimat de lectura":"2 minuts"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/frosamariavivar.org\/ca\/empresa-i-talent\/","url":"https:\/\/frosamariavivar.org\/ca\/empresa-i-talent\/","name":"Empresa i talent | Salut cognitiva, capital hum\u00e0 i recerca","isPartOf":{"@id":"https:\/\/frosamariavivar.org\/ca\/#website"},"datePublished":"2026-06-23T14:22:39+00:00","dateModified":"2026-07-29T16:31:09+00:00","description":"La salut cognitiva tamb\u00e9 afecta el capital hum\u00e0. Descobriu com les empreses poden col\u00b7laborar amb la FRMV per impulsar la recerca i protegir talent, experi\u00e8ncia i futur.","breadcrumb":{"@id":"https:\/\/frosamariavivar.org\/ca\/empresa-i-talent\/#breadcrumb"},"inLanguage":"ca","potentialAction":[{"@type":"ReadAction","target":["https:\/\/frosamariavivar.org\/ca\/empresa-i-talent\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/frosamariavivar.org\/ca\/empresa-i-talent\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/frosamariavivar.org\/ca\/"},{"@type":"ListItem","position":2,"name":"Empresa i talent"}]},{"@type":"WebSite","@id":"https:\/\/frosamariavivar.org\/ca\/#website","url":"https:\/\/frosamariavivar.org\/ca\/","name":"Fundaci\u00f3n Rosa Mar\u00eda Vivar","description":"","publisher":{"@id":"https:\/\/frosamariavivar.org\/ca\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/frosamariavivar.org\/ca\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ca"},{"@type":"Organization","@id":"https:\/\/frosamariavivar.org\/ca\/#organization","name":"Fundaci\u00f3n Rosa Mar\u00eda Vivar","url":"https:\/\/frosamariavivar.org\/ca\/","logo":{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/frosamariavivar.org\/ca\/#\/schema\/logo\/image\/","url":"https:\/\/frosamariavivar.org\/wp-content\/uploads\/2026\/06\/Logo-Azul.png","contentUrl":"https:\/\/frosamariavivar.org\/wp-content\/uploads\/2026\/06\/Logo-Azul.png","width":221,"height":90,"caption":"Fundaci\u00f3n Rosa Mar\u00eda Vivar"},"image":{"@id":"https:\/\/frosamariavivar.org\/ca\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/frosamariavivar.org\/ca\/wp-json\/wp\/v2\/pages\/8916","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/frosamariavivar.org\/ca\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/frosamariavivar.org\/ca\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/frosamariavivar.org\/ca\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/frosamariavivar.org\/ca\/wp-json\/wp\/v2\/comments?post=8916"}],"version-history":[{"count":1,"href":"https:\/\/frosamariavivar.org\/ca\/wp-json\/wp\/v2\/pages\/8916\/revisions"}],"predecessor-version":[{"id":8920,"href":"https:\/\/frosamariavivar.org\/ca\/wp-json\/wp\/v2\/pages\/8916\/revisions\/8920"}],"wp:attachment":[{"href":"https:\/\/frosamariavivar.org\/ca\/wp-json\/wp\/v2\/media?parent=8916"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}