{"id":10930,"date":"2026-10-21T13:23:07","date_gmt":"2026-10-21T11:23:07","guid":{"rendered":"https:\/\/frosamariavivar.org\/brain-alliance\/"},"modified":"2026-11-03T09:54:39","modified_gmt":"2026-11-03T08:54:39","slug":"brain-alliance","status":"publish","type":"page","link":"https:\/\/frosamariavivar.org\/ca\/brain-alliance\/","title":{"rendered":"Brain Alliance"},"content":{"rendered":"\t\t
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FRMV Brain Alliance: empreses que protegeixen el capital cognitiu\n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\tL'alian\u00e7a d'empreses que tenen cura de la salut cognitiva dels seus equips i financen la investigaci\u00f3 per curar l'Alzheimer.\n

Que el talent no caduqui.\n<\/span>\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tParlem de la col\u00b7laboraci\u00f3<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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El talent tamb\u00e9 dep\u00e8n de la salut cognitiva\n<\/h2>\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\tLa FRMV promou la salut cognitiva a les organitzacions i finan\u00e7a projectes d'investigaci\u00f3 orientats a la cura de l'Alzheimer. La mem\u00f2ria, el criteri i l'experi\u00e8ncia de les persones formen part del capital cognitiu d'una empresa. Sense ells, \u00e9s dif\u00edcil sostenir el talent i la competitivitat.\n<\/span>\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\tM\u00e9s del 90 % del valor de les empreses de l'S&P 500 correspon a actius intangibles (Ocean Tomo, 2025). Una part d'aquest valor \u00e9s en les persones que prenen decisions, recorden processos i transmeten coneixement a l'equip.<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\tEls canvis cerebrals associats a l'Alzheimer poden apar\u00e8ixer fins a 20 anys abans dels primers s\u00edmptomes, quan moltes persones encara estan en plena vida laboral. Fins al 45 % dels casos de dem\u00e8ncia es podria prevenir o retardar actuant sobre 14 factors de risc modificables (Comissi\u00f3 The Lancet, 2024).<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\tFRMV Brain Alliance proposa actuar en dos fronts: apropar la salut cognitiva als equips i finan\u00e7ar investigaci\u00f3 cient\u00edfica que curi l'Alzheimer.<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n<\/div>\n
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Una l\u00ednia social que es pot mesurar<\/h3>\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\tFRMV Brain Alliance reuneix empreses que col\u00b7laboren de manera continuada amb la Fundaci\u00f3 Rosa Mar\u00eda Vivar. La salut cognitiva aporta a la mem\u00f2ria de sostenibilitat accions amb indicadors, alineades amb l'ODS 3 (Salut i benestar) i l'ODS 4 (Educaci\u00f3 de qualitat).\n<\/span>\t\t\t\t<\/div>\n\t\t
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Benestar i prevenci\u00f3<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
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Formaci\u00f3 en h\u00e0bits que protegeixen la salut cognitiva. Indicador: persones formades.\n<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Talent s\u00e8nior\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
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Longevitat professional i retenci\u00f3 de perfils amb experi\u00e8ncia.\n<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Mem\u00f2ria organitzativa\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
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Transmissi\u00f3 del coneixement cr\u00edtic entre generacions dins l'empresa.\n<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Investigaci\u00f3 amb destinaci\u00f3\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
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Aportaci\u00f3 a un projecte cient\u00edfic identificable, amb seguiment dels seus fites i certificat de donaci\u00f3.\n<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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COM ACTUEM<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Tenir cura dels equips i
finan\u00e7ar la investigaci\u00f3<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Programa de Salut Cognitiva\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\tC\u00e0psules audiovisuals que expliquen com funciona el cervell, com tenir-ne cura i com prevenir-ne el deteriorament. Les presenta la Dra. Marta Portero i compten amb l'aval cient\u00edfic de la UAB i l'Institut de Neuroci\u00e8ncies. Cada persona hi accedeix de manera individual des del campus digital de la Fundaci\u00f3.\n<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Global Call\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\tConvocat\u00f2ria nacional dotada amb 160.000 \u20ac per finan\u00e7ar investigaci\u00f3 precl\u00ednica orientada a noves estrat\u00e8gies farmacol\u00f2giques contra l'Alzheimer. Un comit\u00e8 cient\u00edfic independent avalua els projectes i la Fundaci\u00f3 fa seguiment de les seves fites.\n<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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M\u00e9s del 90% de cada euro arriba al laboratori<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\tCada empresa coneix el projecte o la l\u00ednia d'investigaci\u00f3 a la qual contribueix. Tamb\u00e9 sap com se'n fa el seguiment de l'avan\u00e7: mitjan\u00e7ant fites i informaci\u00f3 sobre la destinaci\u00f3 dels recursos. La Fundaci\u00f3 li facilita informes d'avan\u00e7 que pot incorporar a la seva mem\u00f2ria de sostenibilitat.<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Tres nivells de comprom\u00eds, un mateix segell<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\tCada nivell inclou tot el de l'anterior. Abans de formalitzar l'acord, la Fundaci\u00f3 concreta amb cada empresa els accessos, la visibilitat i el seguiment.\n<\/span>\t\t\t\t<\/div>\n\t\t
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Empresa aliada<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\tSegell FRMV Brain Alliance, acc\u00e9s a les C\u00e0psules de Salut Cognitiva i una reuni\u00f3 anual amb la direcci\u00f3 de la Fundaci\u00f3.\n<\/span>\t\t\t\t<\/div>\n\t\t
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Des de 4.000 \u20ac anuals\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
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Cost net despr\u00e9s de la deducci\u00f3 fiscal: 2.400 \u20ac.\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Empresa compromesa\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\tC\u00e0psules per a tota l'organitzaci\u00f3, informe d'impacte, seguiment trimestral amb la direcci\u00f3 i informaci\u00f3 anticipada sobre l'evoluci\u00f3 de la Global Call.\n<\/span>\t\t\t\t<\/div>\n\t\t
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Des de 10.000 \u20ac anuals.\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
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Cost net despr\u00e9s de la deducci\u00f3 fiscal: 6.000 \u20ac.<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Empresa impulsora<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\tReuni\u00f3 anual amb la presidenta de la Fundaci\u00f3, visibilitat en la comunicaci\u00f3 de FRMV, invitaci\u00f3 a la Confer\u00e8ncia Anual i presentaci\u00f3 com a cas de bona pr\u00e0ctica en les trobades empresarials de la Fundaci\u00f3.\n<\/span>\t\t\t\t<\/div>\n\t\t
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Des de 4.000 \u20ac anuals\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
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Cost net despr\u00e9s de la deducci\u00f3 fiscal: 15.000 \u20ac.<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Avantatges fiscals de la Llei
49\/2002 de mecenatge\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\tLes empreses dedueixen el 40 % de la seva aportaci\u00f3 en la quota de l'Impost de Societats. El percentatge puja al 50 % si han donat a la Fundaci\u00f3 en els dos exercicis anteriors. La deducci\u00f3 t\u00e9 un l\u00edmit del 15 % de la base imposable i l'exc\u00e9s es pot aplicar durant els 10 anys seg\u00fcents. La Fundaci\u00f3 emet el certificat de donaci\u00f3.<\/span>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\tXifres segons la normativa vigent el 2026. Cada empresa les ha de confirmar amb la seva assessoria fiscal.\n<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n\t\t<\/div>\n\t\t
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Del comprom\u00eds a l'acci\u00f3<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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1. Parlem<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\tConeixem les prioritats de l'empresa i definim la modalitat de col\u00b7laboraci\u00f3.\n<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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2. Formalitzem l'acord<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\tFixem l'aportaci\u00f3, els accessos al programa i les condicions d'\u00fas del segell.\n<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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3. Activem l'alian\u00e7a<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\tLa Fundaci\u00f3 lliura els recursos acordats i coordina la incorporaci\u00f3 de l'empresa.\n<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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4. Fem seguiment<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\tCompartim informaci\u00f3 sobre l'activitat, la investigaci\u00f3 finan\u00e7ada i els passos seg\u00fcents.\n<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n\t\t<\/div>\n\t\t
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El seg\u00fcent pas \u00e9s \nuna conversa<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\tSi la vostra empresa vol incorporar la salut cognitiva a la seva estrat\u00e8gia de RSC i finan\u00e7ar investigaci\u00f3 sobre l'Alzheimer, parlem de com fer-ho.<\/span>\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tParlem de la col\u00b7laboraci\u00f3<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tConeix la Fundaci\u00f3 Rosa Maria Vivar<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

FRMV Brain Alliance: empreses que protegeixen el capital cognitiu L’alian\u00e7a d’empreses que tenen cura de la salut cognitiva dels seus equips i financen la investigaci\u00f3 per curar l’Alzheimer. Que el talent no caduqui. Parlem de la col\u00b7laboraci\u00f3 El talent tamb\u00e9 dep\u00e8n de la salut cognitiva La FRMV promou la salut cognitiva a les organitzacions i […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","footnotes":""},"class_list":["post-10930","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nBrain Alliance - Fundaci\u00f3n Rosa Mar\u00eda Vivar<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/frosamariavivar.org\/ca\/brain-alliance\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brain Alliance - Fundaci\u00f3n Rosa Mar\u00eda Vivar\" \/>\n<meta property=\"og:description\" content=\"FRMV Brain Alliance: empreses que protegeixen el capital cognitiu L’alian\u00e7a d’empreses que tenen cura de la salut cognitiva dels seus equips i financen la investigaci\u00f3 per curar l’Alzheimer. 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